Uncategorized – Bright Energy AB

Bright blir en del av EG – nästa kapitel i vår resa för en komplett digital kundupplevelse

Ulrika Johansson — Tue, 13 Jan 2026 15:45:27 +0000

Vi är glada att meddela att Bright Energy AB har blivit en del av EG A/S. För oss på Bright är detta ett strategiskt och naturligt nästa steg som gör det möjligt att skala det vi gör bäst: att hjälpa energibolag att enkelt skapa en modern och engagerande digital kundupplevelse. Genom att kombinera Brights etablerade kundapp och unikt starka kompetens inom kundengagemang med EG:s moderna och beprövade faktureringssystem kan vi nu erbjuda energibolag i Norden en sammanhållen och heltäckande plattform. Tillsammans skapar vi ett sömlöst flöde där fakturering, energidata, insikter i realtid och styrning möts i en och samma lösning. Som en del av EG får Bright tillgång till ökad finansiell och teknisk kapacitet.

Det stärker vår förmåga att utveckla plattformen snabbare, driva innovation och möta energimarknadens ökande krav. För energibolag innebär det effektivare processer, starkare kundrelationer och bättre förutsättningar att leverera värde till sina slutkunder. Tillsammans med EG sätter vi nu en ny standard för digitala lösningar inom energisektorn i Norden – med målet att göra det enklare för energibolag att arbeta smartare och för kunder att förstå, följa och styra sin energianvändning. Läs hela pressmeddelandet på EG’s hemsida.

Our management team is now complete

Karin Lundberg — Fri, 22 Nov 2024 10:10:12 +0000

Today marks a significant milestone for us as we proudly announce that our management team is officially complete! This team brings together diverse talents, perspectives, and expertise, each leader aligned with our vision for superior customer experience, growth, innovation, and excellence.

We’re equally grateful for the incredible people who have been with us over the years. Their dedication, hard work, and institutional knowledge have laid the foundation for everything we do. The collaboration between our new team members and our long-standing employees makes for an inspiring synergy that we’re thrilled to witness.

Here’s to an exciting new chapter ahead — one built on the strength of our people, both new and seasoned, as we work together to achieve our biggest goals yet.

Connect with us on LinkedIn:

CEO – Pontus Winberg
CTO – Ingrid Franck
CCO – Marcus Cordts
CFO – Gabriella Anderson

Bright appoints Pontus Winberg as new CEO

Daniel Levén — Fri, 22 Mar 2024 09:13:21 +0000

March 22, 2024, Stockholm – Software company Bright announces that Pontus Winberg will assume the role of the company’s new CEO. Pontus takes over leadership from founder David Forsberg, who will continue his involvement within the company.

Pontus Winberg brings extensive experience in the energy industry. He has previously served as CEO of the electricity company GodEl and held leading positions in fast-growing, international growth companies within electrification and AI software. His expertise and strategic approach will be crucial in continuing to drive Bright forward and address the company’s opportunities and challenges.

“The energy transition, which is only just beginning, places increasingly higher demands on energy companies to communicate with their customers in a good and efficient manner. Bright’s modern white-label solutions help energy companies provide their customers with better control, insight, and understanding of their consumption, as well as the opportunity to influence their costs and CO2 impact in a simple way. I look forward to continuing to develop Bright and building strong relationships with our existing and new customers and partners,” says Pontus Winberg.

Chairman Nils Carlsson adds

“It’s very exciting to see Pontus start as CEO of Bright in the growth phase we are in. With his leadership qualities combined with experience from both large corporations, growth companies in international expansion, and the electricity industry, I believe he has what it takes to take the company to the next level.”

About Bright

Bright is one of the Nordic region’s leading providers of digital white-label solutions for energy companies aimed at enhancing their presence and customer experience. With a passion for innovation and strong customer orientation, Bright strives to be a future-proof partner providing market-leading solutions based on customer needs. Visit www.getbright.se for more information.

For further information, please contact:

Pontus Winberg
0703774413, pontus.winberg@getbright.se

Nils Carlsson
070 644 77 00

Bright launches innovative app for Sala-Heby Energi in collaboration with EG Sweden

Daniel Levén — Thu, 14 Mar 2024 14:46:17 +0000

Bright Energy and EG have joined forces to assist Sala-Heby Energi in developing their new app. The goal of the app is to help end-users better understand, monitor, and control their energy consumption towards greener and cheaper hours of the day. The partnership commenced in 2023.

High demand and positive response

The app was launched to the customer base at the end of Q4 and has already garnered over 3500+ downloads. Credit for this achievement is attributed to Sala-Heby, which quickly reached out to many of its customers with information about the app through its well-planned communication strategy across various channels. Since the launch, the response has been positive, and Sala-Heby looks forward to continued success.

“We are delighted to offer our customers a simple way to keep track of and manage their energy consumption. We wanted an app that is easy to understand and where the customer gets all their utilities and services in one place, which we really feel we achieved”, says Per-Erik Johansson, Marketing Manager at SHE.

Tailored white-label solution

The app clearly reflects Sala-Heby Energi’s brand and supports various types of utilities. This allows each unique user to have a tailored experience according to their individual needs. From electricity trading, electricity networks, and district heating to solar power and electric vehicle charging, customers can easily manage and optimize their energy consumption through a single application.

“We are excited to partner with Sala-Heby Energi and contribute to their ambition to deliver modern and innovative energy services to their customers. By combining our scalable platform with Sala-Heby Energi’s expertise, we can create a seamless experience for customers and help them optimize their energy consumption in a simple and user-friendly manner”, says David Forsberg, founder of Bright.

About Sala-Heby Energi

Sala-Heby Energi was founded in 1973 and is based in Sala. The company produces and distributes electricity, district heating, and district cooling to households, businesses, and public facilities in the Sala area. The company is owned by the municipalities of Sala and Heby. SHE has a strong environmental profile and has set ambitious goals to reduce its carbon dioxide emissions and increase the use of renewable energy.

About Bright Energy

Bright was founded in 2012 and collaborates with electricity, network, and product companies that want to allow their customers to control their electricity usage. The aim is to maximize the climate benefits of renewable energy sources, reduce costs for consumers, and help Sweden’s electricity grid cope with the increased load of electrification.

For more info

Patrik Larm, CRO at Bright Energy
patrik.larm@getbright.se, 070-864 28 63

PiteEnergi’s Journey to Digital Transformation and Customer Satisfaction

Daniel Levén — Thu, 14 Mar 2024 10:15:26 +0000

The digital landscape has become increasingly competitive and consumer expectations have reshaped the energy industry. Since adopting Bright’s solution in 2020, PiteEnergi has seen notable growth in its customer base, a 10% reduction in churn, and improved customer satisfaction. In this article, they share how they successfully overcame their challenges thanks to Bright’s white-label app.

PiteEnergi

PiteEnergi is a mid-sized energy company, operating in the northern parts of Sweden with a customer base of around 18,000. They offer electricity trading, grid management, broadband, resell solar panels, as well as EV charging. Their mission is to promote sustainability and environmentally conscious energy solutions in the sector.

Challenges before launching the app

Prior to implementing Bright´s solution Pite faced challenges in meeting the constantly increasing digital demands of customers, consequently impacting their competitiveness and their ability to foster customer loyalty and reduce churn.

Results

PiteEnergi has seen a lot of great results since launching the partnership with Bright, a few that are particularly interesting and deserve some extra attention are:

Lower Churn: Customer churn has decreased by 10 %, leading to a more stable customer base.
Increased Customer Acquisition: PiteEnergi reported gaining more new customers than before due to the improved digital presence.
Improved Customer Satisfaction: NPS scores have improved, indicating higher customer satisfaction and loyalty.

How has the app impacted the understanding of cost and energy consumption among consumers?

When we asked our customers about this, almost 84% of them stated that they have gained better insight into their energy usage with the help of the app. We have received a lot of positive feedback from customers. What’s most rewarding is that 75% of our customers would recommend the app to others. It confirms that we have created something our customers appreciate, says Anders Ådemo, head of marketing at PiteEnergi.

Marketing efforts and go-to-market strategy

Since 2020, over 61% of PiteEnergi’s customers have become app users. Their success in achieving this impressive adoption rate can be attributed to a well-thought-out marketing plan and the cultivation of proud ambassadors within their organization.

We set an early goal that 30% of our customers would be users, a goal we initially felt was very ambitious but achievable. We had a marketing plan in place, but we also worked extensively internally to create proud ambassadors, which has proven to be incredibly important. Complementing our marketing and campaigns with our customer service actively discussing the app’s benefits with our customers has been a key factor for us says Anders.

Conclusion

PiteEnergi’s digital transformation journey is a noteworthy success story. The Bright Platform has given PiteEnergi a whole new way of addressing challenges and the results are really standing out. The app has not only helped customers gain a better understanding of their energy consumption but has also proven to be a valuable tool for their own marketing- and support teams. PiteEnergi’s dedication to embracing digital solutions and collaborating closely with Bright has not only benefited their business but has also created a solid foundation for future growth and customer loyalty.

About Bright Energy

Bright was established in 2012 and provides energy companies with an AI-powered smart energy platform that enables end-users to understand, control, and manage their electricity consumption, cost, and environmental impact. The product is packaged as a white-label cloud service platform (SaaS) focusing on smart algorithms and artificial intelligence, that can make decisions based on the customers’ behavior patterns.’

For more information

Thomas Forssell, CSM at Bright

thomas.forssell@getbright.se

Kalmar Energi and Bright Energy Join Forces to Empower customers with energy insights

Daniel Levén — Mon, 13 Feb 2023 13:05:34 +0000

Kalmar Energi and Bright are excited to announce a strategic partnership beginning in 2023. With Bright’s expertise, the parties will jointly launch an app that will help consumers make more informed decisions about their energy consumption.

A white-label product

Bright Energy provides a white-label app that allows end-users to monitor and manage their energy usage in real time, providing them with detailed insights into their energy consumption patterns and costs. By partnering with Bright, the app will be made available to the company’s customers, giving them access to powerful tools that will help them reduce their energy bills and become more energy-efficient.

“It feels very good to finally be able to offer our customers an app and create a good customer experience and digital services to help our customers understand, control and manage their energy use, cost and environmental impact”, says Therese Andersen, Communications Manager at Kalmar Energi.

Bright Energy’s app features include:

Real-time energy monitoring
Detailed energy usage reports
Energy-saving tips and recommendations
Cost-saving alerts

“We are incredibly happy about our partnership with Kalmar Energi and look forward to giving their customers access to our app. Our innovative platform will help Kalmar Energi’s customers to better understand their energy consumption and thereby be able to make more informed decisions, which in turn results in both cost savings and a reduced carbon footprint. With Kalmar Energi’s commitment to sustainability and innovation, we are convinced that this partnership will have a significant impact on their customers and create better conditions for a more sustainable energy market”, says David Forsberg, CEO and founder at Bright

The partnership between Kalmar Energi and Bright Energy is set to begin in 2023, and the app will be made available to Kalmar Energi customers shortly thereafter.

About Kalmar Energy

Kalmar Energi is a Swedish energy company that provides electricity, heating, and cooling to customers in the Kalmar region of Sweden. The company is owned by the city of Kalmar and is responsible for the production, distribution, and sale of energy to both residential and commercial customers. They have a strong focus on renewable energy sources such as wind power and biofuels, and also offer energy-efficient solutions for buildings and industry.

About Bright Energy

Bright was established in 2012 and collaborates with electricity, grid, and product companies that want to offer their customers the opportunity to control their electricity use. The aim is to maximize the climate benefits of renewable energy sources, reduce costs for consumers and help Sweden’s electricity grid cope with the increased load that electrification entails.

For more information:

Patrik Larm, CRO at Bright Energy
patrik.larm@getbright.se, 070-864 28 63

Kraftringen launches new climate-smart app in partnership with Bright Energy

Daniel Levén — Wed, 14 Dec 2022 09:58:31 +0000

Kraftringen’s journey toward a greener future continues. The company is now partnering up with tech company Bright, whose turnkey platform will make it possible for Kraftringen’s customers to easily monitor and steer their energy consumption toward greener hours of the day.

“We look forward to working with Bright to create a better digital experience for our customers. With the help of Bright’s platform and app, our own capabilities, and other partners, we want to move our customers’ digital experience and digital services to another level, says Magnus Svensson”, Digital Business Partner

Big demand from end-users

The record-high electricity prices this autumn and winter have created a great demand for smart digital interfaces. With the help of Bright, Kraftringen will now be able to deliver a long-awaited product to its customers. The app creates transparency and enables customers to streamline their energy use through smart control, forecasts and analyses. With the help of these insights, customers can then redirect their consumption to hours that are better for both the wallet and the environment.

“We at Bright are incredibly excited to develop and launch a digital platform for Kraftringen and their end customers. This is a journey we will make together and we look forward to working closely with Kraftringen for many years to come, says David Forsberg”, CEO at Bright.

About Bright

About Kraftringen

Kraftringen is an energy company with the ambition to lead the development of the energy of the future. They have extensive experience in both electricity trading and electricity networks and also offer services in heating and fiber. By 2025, Kraftringen expects to be a completely fossil-free energy company.

For more information:

Patrik Larm, CRO at Bright Energy
patrik.larm@getbright.se, 070-864 28 63

Österlens Kraft chooses Bright’s platform to increase customer engagement

Daniel Levén — Thu, 17 Nov 2022 12:06:55 +0000

In a step towards making the customer experience even better, Österlens Kraft chooses Bright Energy to develop their upcoming app. The partnership will begin in autumn 2022 and the launch is expected to take place in the first quarter of 2023.

Continuous development

By taking part in Bright’s White Label solution, Österlens Kraft will be able to save time, energy, and production costs. The result will be a high-quality product that will breathe Österlens Kraft’s brand and reflect its graphic profile. The partnership with Bright also ensures continued development of the app and gives Österlens Kraft access to a support function that is available around the clock.

Through the collaboration with Bright, we will be able to meet customers’ growing needs for digital solutions in the new energy system that is emerging. As a small energy company, we can provide the same customer experience as our colleagues and competitors,” says Håkan Rannestig, CEO of Österlens Kraft

Energy efficiency improvement

The app creates new conditions for communication and contributes to increased transparency toward users. The transparency of energy consumption, which is shown in the form of analyses, forecasts, and smart control, makes it easier for end customers to change their behavioral habits and make their households more energy efficient. Something that benefits both the wallet and the environment.

We are incredibly happy that Österlens Kraft chose Bright’s platform when they now to give their end customers better opportunities for smarter electricity use. Through the app, households will gain better insights and more easily understand, control and manage their home’s energy use and environmental impact, says David Forsberg, founder and CEO of Bright.

About Österlen kraft
With roots as far back as 1922, Österlens Kraft is today an important player in the energy market and sells electricity to consumers throughout Sweden. In addition to electricity trading, electricity grids are also maintained within two concession areas, and services are offered in district heating, fiber/broadband/TV, and solar electricity.

About Bright
Bright was established in 2012 and collaborates with electricity, network, and product companies that want to offer their customers the opportunity to control their electricity use. The aim is to maximize the climate benefit of renewable energy sources, reduce costs for the consumer and help Sweden’s electricity grid cope with the increased load that electrification entails.

For more information:
Camilla Forsberg, CCO at Bright Energy
Camilla.forsberg@getbright.se, 073-7165869

Bright Energy and EG launch new collaboration

Daniel Levén — Tue, 08 Nov 2022 15:28:18 +0000

The need for innovative solutions regarding energy consumption and energy efficiency is increasing heavily due to rising electricity prices. Today, we see rising demand from end customers towards utilities, which in turn from time to time struggle to live up to the rapidly changing requirements.

Through a new strategic collaboration, Bright Energy and EG together create a foundation for utilities to meet the growing needs of end customers more quickly.

Bright Energy has developed an app that can manage all utilities, from electricity trading, electricity grids and district heating to broadband, water & sewage and waste. Therefore, we are very happy to be able to offer our customers this unique arrangement, says Håkan Danström, responsible for EG Utility in Sweden.

App for the service offer

The collaboration means that EG will be able to offer Bright’s app to EG’s customers. It is a completely new technical set-up, where utilities can focus on rolling out their app, without extra integration.

In a digital solution where utilities are revolutionizing their relationship with end consumers, improving the service offering, and providing customers with tools to understand, control, and manage their energy consumption – all in a simple app.

The cooperation with EG is absolutely crucial for how quickly utilities can roll out the app and allows them to focus on content and their end customers instead of integration projects says Patrik Larm, CRO at Bright Energy.

About Bright Energy

The company was founded just over 10 years ago, then as an independent electricity trader with the goal of helping customers reduce their electricity consumption, environmental impact, and costs in various smart and sustainable ways. Today, the Saas company Bright Energy delivers a platform that helps utilities sharpen their offers. This involves, among other things, giving customers an overview of their electricity use, sending push notifications when electricity is cheap, or the ability to control the heating in the home and smart charging to avoid peak hours.

About EG

EG is a market-leading supplier of Nordic industry-specific software for private and public customers. EG’s Software-as-a-Service solutions are developed by specialists with deep industry knowledge that support customers’ business-critical and administrative processes. EG employs more than 1,700 people, mainly in the Nordics. The group’s turnover in 2021 was 1.755 billion DKK.

Additional information

EG
Director Håkan Danström, EG Utility, +46 731 46 78 72, hsven@eg.se

Bright Energy
CRO Patrik Larm, +46 708 64 28 63, patrik.larm@getbright.se

Härryda Energi enters partnership with Bright Energy

Daniel Levén — Mon, 24 Oct 2022 10:04:25 +0000

With the help of Bright Energy, Härryda Energi will launch a new app for its customers. The purpose of the app is to increase customer engagement and create greater opportunities for end-users to influence their energy consumption. The partnership between Härryda and Bright begins in Q3 2022.

Swedish west coast-based Härryda Energi has over 30 years of experience in distributing electricity to households and businesses within the Härryda area and currently reaches over 15,000 electricity customers. In line with the increased demand for digital interfaces, Härryda has now decided to enlist the help of Bright in launching the new platform.

More and more customers are showing interest in being able to monitor and influence their electricity consumption, and the sharply rising electricity prices have further increased demand. Therefore, it was a given for us at Härryda Energi that we must provide a tool to our customers where they can do just that. Making tomorrow’s energy-smart society possible is part of our vision, and by building and offering Bright’s app solution to our customers, we are taking a big step on the way to this”, says Anna Carlstedt, marketing manager at Härryda Energi.

Intuitive self-service

Bright’s innovative interface helps end users better understand their energy consumption and makes it possible to save both money and make more climate-smart choices. Through intuitive self-service functions in the form of analyses, forecasts, invoicing, payment, and smart control, the app creates transparency and added value and becomes an important tool in the everyday life for many of Härryda’s customers.

We are proud to be involved in helping Härryda Energi’s customers to use electricity smarter. Through our platform, households will gain better insights and in a simpler way understand, control and manage their home’s energy use, cost and environmental impact, says David Forsberg, founder and CEO of Bright.

About Härryda Energy
Härryda Energi runs and develops one of Sweden’s most modern electricity grids with a focus on sustainability and being able to contribute to societal benefits through innovative solutions for electricity. Since 2010, the company has also run the subsidiary Härryda Energi elhandel with a focus on environmentally friendly electricity and simplicity for the customer. Härryda Energi today distributes electricity to the municipality’s approx. 15,000 customers and operates in an expansive area with large new construction and business establishments.

For more information:
Camilla Forsberg, CCO at Bright Energy
Camilla.forsberg@getbright.se, 073-7165869