As interest in climate and sustainability issues increases, Bixia wants to make it easier for its customers to understand and control their electricity consumption. To give their customers that opportunity, they now take the help of the technology company Bright Energy AB.

More and more customers care about where the electricity they buy comes from and we see this as a way to educate our customers in their electricity consumption. With Bright, we see that we can give them an aid in their everyday life, which is both smart for the wallet and the environment, says Peter Janefjord, Marketing Director at Bixia.

Smart platform for a better understanding


With Bright’s platform, customers get help to both see and learn from their electricity consumption and from there learn to control their electricity use in the app so that the climate benefits from solar and wind power are maximized. At the same time, it helps to create energy equalization in Sweden’s electricity grid, which needs to be able to cope with the increasing load that the electrification of society leads to.

Together with Bixia, we look forward to a collaboration where we can help their customers become more climate-smart in their electricity use. With our digital platform, Bixia’s customers will easily be able to keep track of both their invoice and their consumption, says David Forsberg, CEO and founder of Bright.

Bright was established in 2012 and collaborates with electricity, grid and product companies that want to offer their customers the opportunity to control their electricity use. The aim is to maximize the climate benefits from renewable energy sources, reduce costs for the consumer and help Sweden’s electricity grid cope with the increased load that electrification entails.

Bixia works actively for the development of locally produced renewable electricity and is the electricity trading company that purchases the largest share of small-scale produced electricity in the Nordic region. The company has sales of approximately SEK 2.3 billion and 90 employees. Together we are the force that changes!