Energy Management.
Made Easy.

We are on a mission to make every home as energy-efficient and sustainable as modern technology allows.

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Our story

From electricity trader to leading white-label platform

In 2012 we started as a digital energy company. Our vision was to equip as many consumers as possible with the power to control their own consumption – and ultimately reduce their CO2 impact.

In 2018, we realized the adoption of technology among utilities did not happen fast enough – and that our digital expertise would have a much bigger impact serving others. So we turned our own technology into Bright – a white-label energy platform that today is the market leader in the Nordics.

Our Vision

Building the most complete platform for all things energy

A global transition to a net-zero future starts at home. To make every household as efficient and sustainable as possible, we are expanding our white-label solution to a become a platform connecting end users with everything from modern utilities to third-party energy services and products – all within the same app. By coming together in one place to help each home optimize, automate and modernize consumption, we can greatly speed up the world’s energy transition.

Meet our management team

David Forsberg


Serial entrepreneur since the early 2000s with two successful exits before founding digital energy company Anova Energi in 2012

Patrik Larm


Mission-driven leader with extensive experience in scaling fast-growing SaaS companies and teams such as Scrive and Infogrid across new markets.

Camilla Forsberg


Extensive experience of
building, scaling, and leading customer teams in rapid growth, particularly in the finance sector.

David Kibingua Norström


A long background of driving business performance at mission-driven companies such as IKEA, Kry and as of latest, SaaS company Detectify.

Secure your place in the
future of smart energy

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