Bright can happily announce that we have signed an agreement with GodEl with the aim of helping GodEl’s customers become even smarter electricity consumers. GodEl is Sweden’s ninth-largest electricity trading company and one of the fastest-growing. 

GodEl has made itself known for its different business model with all the profits going to charity, its great customer focus, and its commitment to sustainability issues.

With climate crisis, war and sharp fluctuations in electricity prices, our mantra wallet and planet are increasingly fitting. Using Bright to help our customers become even smarter electricity consumers is something we look forward to, says Maria Erdmann, CEO of GodEl.

The energy transition requires a greater commitment

To create a more sustainable and renewable energy system, commitment is needed from all sides. The collaboration creates new opportunities for GodEl’s 160,000 customers to participate in the energy transition on an individual level.

We are extremely happy and proud to have Godel as customers. Their strong brand and position in the market means that together we can create an app where their customers can in a simple and engaging way participate and contribute to reduced electricity consumption, which is good for both the wallet and the environment, says David Forsberg, CEO of Bright.

About GodEl

GodEl was founded in 2005 and has since its inception worked to develop a decent electricity market for customers, the environment, and the outside world through eco-labeled and variable agreements. GodEl is owned by the Swedish foundation GoodCause, whose goal is to establish companies and let the profits go to charity. Since 2005, GodEl has generated more than 61 million SEK in charity.

About Bright

Bright was established in 2012 and collaborates with electricity, grid and product companies that want to offer their customers the opportunity to control their electricity use. The aim is to maximise the climate benefits from renewable energy sources, reduce costs for consumers and help Sweden’s electricity grid cope with the increased load that electrification entails.