Bright is now part of EG

Bright has become part of EG. For us, this is a natural next step and an opportunity to continue developing what we are passionate about – smart digital experiences for utility companies and their customers.

We will keep building and improving the Bright app with the same focus as before: making it easier for utility companies to offer self-service, real-time insights, and relevant mobile communication. The difference is that we now do so with access to EG’s broader resources and industry platform.

For our customers and users this means in practice:

Stability and long-term commitment
Bright and our solutions continue as before with the same team and direction.

Stronger offering
The combination of Bright’s customer experience, EG’s platform and system support creates new opportunities.

Faster development
Increased technical and organizational capacity provides better conditions for innovation and continued development.

Bright’s mission remains unchanged. We help utility companies create simple, accessible and engaging digital customer experiences. As part of EG we can do this with even greater reach and strength.

Our story

From electricity trader to leading white-label platform

In 2012 we started as a digital energy company. Our vision was to equip as many consumers as possible with the power to control their own consumption – and ultimately reduce their CO2 impact.

In 2018, we realized the adoption of technology among utilities did not happen fast enough – and that our digital expertise would have a much bigger impact serving others. So we turned our own technology into Bright – a white-label energy platform that today is the market leader in the Nordics.